Sig Rogich is President of The Rogich Communications Group, an international advisory firm that specializes in the areas of business development, communications, strategic planning, issues management, media relations, campaigns and government affairs.
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Sig Rogich is President of The Rogich Communications Group, an international advisory firm that specializes in the areas of business development, communications, strategic planning, issues management, media relations, campaigns and government affairs. He is a former United States Ambassador to his native country of Iceland and served as Senior Assistant to President George H.W. Bush in the White House in charge of new initiatives and public events from 1989-1992. During his time in the White House, Rogich traveled with President Bush to over 40 countries and at the request of the President, accompanied then Soviet Premier Mikhail Gorbachev on his nationwide tour of the United States. Prior to that, Rogich founded R&R Advertising and built it into the largest advertising agency in Nevada. Through his creative endeavors with R&R, he has been integrally involved in the reinvention of Las Vegas' image over the past twenty years.
Active in local and national politics, Rogich has worked in a senior capacity on over 600 elections including the presidential campaigns of Ronald Reagan, George H. W. Bush, George W. Bush and presidential hopeful, Senator John McCain. Rogich has also been active in several congressional, gubernatorial and state political races including those of Senate Majority Leader Harry Reid; Senator Dean Heller, Congressman Joe Heck; former Congressman Jon Porter as well as former Governors Paul Laxalt, Kenny Guinn, and Jim Gibbons. He also served as the National Finance Chair for The Republican Governor's Association working closely with former Massachusetts Governor and presidential hopeful Mitt Romney, Texas Governor and presidential hopeful Rick Perry; and Mississippi Governor Hailey Barbour.
Since his return to Nevada, Rogich has been involved in a variety of business endeavors in and around Las Vegas as well as assisting corporate executives with strategic plans and business development projects throughout the United States and globally in places such as Mexico, Russia, China, Ukraine and Vietnam. Rogich has worked in various capacities for many of the major gaming corporations including the Las Vegas Sands Corporation; Wynn Resorts; Caesars World Entertainment; MGM Resorts; as well as Pinnacle, Palms, Hard Rock, IGT and other global gaming and business brands.
Rogich is a former University of Nevada Regent and served as Chairman of the Nevada State Athletic Commission, the organization which sanctions all of the athletic events in the State of Nevada. In that capacity, Rogich presided over the hearings to determine fighter eligibility for boxers such as Muhammad Ali, Mike Tyson and Evander Holyfield. Rogich was appointed to the Board of Directors of the USO by President Bush and served as co-chair of the USAID Subcommittee on Public Outreach as part of the Advisory Committee on Voluntary Foreign Aid in 2008. Presently, Rogich is the Chairman of the Public Education Foundation, a non-profit organization that raises money for the state’s largest school district in Nevada. In recognition of his service to Nevada, Rogich has received several awards and honors including being named Distinguished Nevadan in 1992. In 2000, Sig Rogich Middle School was constructed and named after him to honor his service to public education in Las Vegas. Rogich is consistently listed among the most influential Nevadans.